D2C founders, you are one system away from predictable and compounding growth
I help D2C founders scale with sharp go-to-market strategy, elevated creative direction, and a growth system designed to perform 24/7 and compound exponentially.
Your product is strong. Your ambition is real.
Now let’s build the system that actually scales it.
TRUSTED BY BRANDS LIKE
Hi founders! I am Mehar Labana, a D2C growth operator who has spent the last decade in the trenches, building, fixing, and scaling brands across categories.
I don’t talk the talk; I walk the talk. I know exactly what it takes to go from “something isn’t working” to “we’re scaling faster than we thought possible.”
Over the years, I’ve helped brands turn 2 sales a day into multi–six-figure months, and maintained consistent ROAS while scaling paid campaigns from a few hundred dollars to over a million dollars in monthly ad spend. I understand the pressure founders feel, and I build systems that hold up under that pressure.
D2C founders don’t struggle because their product is weak. They struggle because their growth is scattered.
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If you’re tired of:
✗ Agencies that don’t understand your brand or category
✗ Creative that looks good but doesn’t convert
✗ Websites that leak revenue
✗ Ads that burn money without clear reason
✗ Retention that feels inconsistent
✗ A brand that feels disconnected and directionless
…then you are exactly who I built this for.
Here’s what I bring to your brand:
Go-to-market strategy
Clear positioning, sharp messaging, and a launch-and-scale plan that aligns your brand across every touchpoint, so every move you make builds momentum.
Creative direction
Performance-backed creative leadership that shapes your story, elevates your presence, and drives results across paid media, social content, and your website experience.
Growth systems
Full-stack infrastructure; Shopify, CRO, paid ads, retention, UGC, analytics; all built to work together, not in silos.
When your strategy, creative, and systems align, growth stops feeling like a gamble. It legit becomes predictable, intentional, and completely within your control.
How we help you scale without chaos
We use a clean, proven, 4-phase system that takes your brand from idea to infrastructure to distribution to predictable, compounding growth.
Phase 1 - Brand building and launch planning
Our deliverables:
✓ Deep-dive brand audit
✓ Positioning and customer clarity
✓ Messaging gaps analysis
✓ Brand architecture (values, voice, visuals)
✓ Product positioning and pricing frameworks
✓ Messaging system aligned across site, ads, and content
Outcome: You will stop sounding like a product. You will start sounding like a category.
Phase 2 - GTM and Shopify store infrastructure
Our deliverables:
✓ End-to-end Shopify design, copy, and development
✓ PDPs, bundles, subscriptions, upsells
✓ Conversion architecture across the full funnel
✓ Analytics, attribution, and CRO setup
✓ Launch and expansion GTM strategy (multi-channel playbook)
Outcome: Every page will sell. Every click will teach you something.
Phase 3 - Market distribution engine
Our deliverables:
✓ Paid ads infrastructure built for scale (Meta, Google, TikTok depending on the brand)
✓ A creative testing engine that finds winning angles quickly
✓ Performance-ready content and UGC with paid-first thinking
✓ Email and SMS lifecycle flows that turn first-time buyers into repeat customers
✓ A multi-channel distribution roadmap to reduce CAC and build demand sustainably
Outcome: Your brand becomes visible in the right places, to the right customers, with messages that win attention and convert.
Phase 4 - Growth and retention
Our deliverables:
✓ Funnel optimization across the full customer journey
✓ Repeat-purchase and LTV strategy designed for your category
✓ A/B creative cycles to keep performance fresh and efficient
✓ CRO experiments to increase conversions at every step
✓ A retention model that reduces reliance on ads
✓ Founder dashboards for simplified performance understanding
Outcome: A growth engine that performs 24/7, increases LTV, lowers CAC, and compounds your revenue month after month.
Free Training: The D2C Growth OS™ Workshop
Inside this free workshop, I walk you through the exact 4-phase growth engine I use to scale D2C brands, from positioning and creative direction to Shopify, paid ads, retention, and everything in between.
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If your growth has ever felt inconsistent, scattered, or unpredictable, this workshop will show you exactly what’s missing and how to fix it, step by step.
It’s practical and actionable. It’s the same system we use at Napstack to build brands that grow predictably and compound over time.
Colin Hatzmann
“We’ve been working with this team for nearly a decade, and they have been an integral part of Bullymake’s growth story. They think with you, move with you, and make things happen. There’s nothing they can’t do. We’ve closed out projects only to start new ones immediately, because when you find a partner like this, you never let go.”
Danny Christopher Stickels
"This team is professional, skilled and knows how to get the job done. Communication is excellent and they work well to ensure I have what I want in terms of the website. Super highly recommended, you should keep this team busy!"
Claudinei Nunes da Silva
"My experience with this team has been extremely positive. They did not limit themselves to the requested job, but also provided me with suggestions. I would certainly recommend their work and I look forward to having another chance to work with them soon."
Valerie Grisolle
"This team is the best in the entire world. Not only can they do anything and everything (seriously there's nothing they can't do) but they are great workers, communicators, and team members. As always, thanks for another job incredibly well done!"
Valerie Grisolle
"What can I say? This team is the best! Another great project completed perfectly. They’re brilliant developers and the best team members. Thanks again!!"
M Davis
"This team is an absolute delight to work with. They have patience, they understood my request and they designed and programmed a site that we can be proud of. I really appreciate their expertise and courtesy in helping us with this important project. They have literally helped a dream come true and it was a pleasure working with them! Will work with them again! You can't go wrong with this team! They're wonderful!"
Valerie Grisolle
"This is one of many projects I worked on with this team and I know there will be many more in the future. This particular one entailed custom building a responsive WordPress website from Photoshop designs. They did an exceptional job and I could not be happier with the result. They’re extremely easy and fun to work with but most of all, they’re gifted developers. Thanks again to the team for an awesome job!"
Ewandro Magalhaes
"It's the second time I work with this team, and always with good results. They are extremely knowledgeable, have great communication skills and are extremely cooperative. They are also very technically capable. I would recommend their services to anyone. In fact, I have, more than once."
For founders who want strategic clarity, creative direction, and CMO-level leadership without hiring a full-time executive.
Fractional CMO support is my highest-touch advisory partnership, designed for brands that already have momentum but need sharper strategy, stronger creative direction, and a leader who can architect the system that scales the business.
This is deep operational guidance built on a decade inside real D2C brands, scaling campaigns from a few sales a day to seven-figure months, maintaining efficiency at large budgets, and building growth systems that hold up under pressure.
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Inside this partnership, I help you:
✓ See your business through the lens of a CMO
✓ Build a clear go-to-market and multi-channel strategy
✓ Strengthen your positioning, messaging, and narrative
✓ Shape your creative direction and paid-first angle development
✓ Diagnose bottlenecks across acquisition, conversion, and retention
✓ Architect a growth system your team can execute on
✓ Elevate performance standards and improve decision-making
✓ Create clarity, focus, and operational rhythm inside your brand
Fractional CMO support is selective and intentionally limited. If you're exploring strategic leadership and need a true operator by your side, this is the place to begin.
Are you ready to build a system that scales your brand, predictably and consistently?
Whether you are trying to fix inconsistent performance, elevate your creative direction, rebuild your Shopify foundation, or simply gain clarity on what your growth engine should look like, this is the moment to take the next step with intention.
You don’t need more noise, more freelancers, or more disconnected tactics. You need a system, a partner you can trust, and a clear path forward.
Let’s map out your next stage of growth together.